Gaiapolis by Legacy

Gaiapolis is a premium real estate brand developed by Legacy, designed to elevate residential, co-living, and commercial experiences in Casablanca.

The brand is built around a clear architecture consisting of:

• Gaia Living - residential apartments
• Gaia Coliv - co-living & apparthotel concept
• Gaia Office - modern professional workspaces

Together, these pillars create a unified ecosystem that reflects Gaiapolis' mission to redefine luxury living and exceptional real estate services.

The objective was to create a refined, trustworthy identity capable of bringing the three Gaia divisions together under one cohesive visual universe.

The brand also required premium printed materials and on-site communication, including construction hoarding, catalogues, and presentation folders.

We developed an identity inspired by the architectural top view of the four Gaiapolis buildings - symbolizing structure, harmony, and modernity. The visual system blends warm neutrals, deep charcoal, and earthy tones to reflect both urban luxury and natural balance.

Our work included a full brand and communication ecosystem designed to elevate every customer touchpoint:

• A unified identity for Gaia Living, Gaia Coliv, and Gaia Office
• A premium color palette and typographic system aligned with luxury real estate standards
• Construction hoarding as the project's first immersive public touchpoint

The result is a cohesive, aspirational brand universe that positions Gaiapolis as a benchmark for modern real estate developments in Casablanca - elegant, structured, and human-centered.