Mäyli

MÄYLI GELATO specializes in natural, handmade ice cream made with care and high-quality ingredients. Their mission is to offer ice cream that is both authentic and delicious, crafted with an artisanal approach.

Our task was to create a visual identity that feels modern while preserving the artisanal and handcrafted essence of MÄYLI GELATO. The challenge was to balance tradition with a fresh, contemporary style, ensuring the brand appeals to today's audience.

The logo is a wordmark, crafted with clean, modern typography. It incorporates shapes inspired by the square patterns found on waffle cones - adding a subtle nod to the brand's connection to traditional ice cream craftsmanship. These waffle-inspired squares were further developed into a versatile pattern that feels artisanal and unique, resembling a chessboard but evoking a warm and handcrafted feel.

The waffle square motif became a central part of the brand's identity, used across packaging and designs to create consistency and enhance the artisanal story of MÄYLI GELATO.

The result is a brand that reflects both tradition and innovation, offering a modern and approachable visual identity that stays true to its artisanal roots.